Pinboards are one of the fastest growing and fascinating social media platforms online right now. Designed to look like inspiration boards, sites like Polyvore and Pinterest not only offer ways to “pin” images that you find online, but also engage in a larger community of other pinners. Although pinboard sites are social media platforms that rely mostly on images for content, users will frequently curate actual collections of things. This might include artwork, ideas for decorating a living room, or even just a wardrobe for an imaginary trip to a foreign country. Pinboards inspire many different thoughts, and they’re full of potential to be used for online businesses. Here are a few tips on how you can hop aboard the pinboard bandwagon and make the most out of the content you already have.
Understanding Shared and Private Pinboards
Pinboards can be public or private, depending on your settings. This can be useful in a number of ways. If you make a public board, you can upload all kinds of content from your online store that other users can see and repin to their own boards. This starts of the process of your content going viral and being spread around. The more users repin your content, the more people will see it, and the more interest will be generated about your business. Private pinboards, on the other hands, are thematic boards you create either just for yourself or to share with someone else. Some businesses use private boards to set up orders. This is especially useful for companies that specialize in custom events or decor.
Adding Social Media Buttons to Your Merchandise
There’s a difference between posting an image of your merchandise to your social media accounts, versus creating buttons that allow visitors to your site to post your content on their own sites. When you click on a product page, there should always be a few social media sharing buttons located at the bottom of the page so that if the item appeals to the person viewing it, they can easily share it with their friends on social media platforms. For example, maybe someone finds a pair of shoes they like on your site, and they want a friend’s opinion. It’s simple for that customer to simply click the Facebook share button, post it on their wall directly from your product page, and ask for people’s opinions. Not only did that person share your content with all of their friends, but it also makes the social media buttons functional and useful. With pinboards, you can invite customers to make their own thematic pinboards using your merchandise to come up with narratives or ideas to base the pinboard around. You should have one of the pinboard sites as a social media button on all of your product pages, as well as the typical ones like Facebook and Twitter.
It’s Not Just About the Pictures
Although pinboards were originally design with visuals in mind, they can also host pins featuring words, and almost any other kind of content. This is why you should view every single part of your site as potential content to be shared via social media. If you have an interesting story about a particular piece of merchandise or something you want to share, that might be something that a customer would include on a pinboard. Every user is different, but pinboards are versatile because they’re set up to be aesthetically pleasing and will also accommodate other types of content besides images.
Organizing Pinboards Creatively
Getting your customers to engage with your pinboards is as easy as inviting them to create thematic pinboards based around your merchandise or contribute to boards that already exist. This is a great opportunity to get more creative and really put your content to work. For example, you might run a campaign where customers are challenged to create a storyline using pictures of your merchandise. There are lots of different ways to utilize pinboards if you think of it in terms of a set of images that are gathered together. A good way to get ideas is also to look at other companies’ pinboards and see what they’re doing. Gauge the success of other businesses that are using pinboards in an attempt to engage customers. Another good approach is to try navigating through another company’s pinboard setup and seeing how user friendly it is.